We are going to take you into a step by step analysis of how we did SEO for a client who is in Google places and help them get good ranking in their business.
Ranking for search engine optimization takes a lot of time, effort, and analysis on why a site should be on the front page of any search engine, including Google’s.
First, a good title and description with relevant phrases for your industry in the description people see is important. It does not need to be keyword specific as Google can tell the difference between words that share similar meanings and can figure out what you mean pretty quickly. Contrary to popular opinion or even what Google said years ago, good descriptions still hold a factor in their ranking. One of hundreds of factors on determining how a site rankgs, but it is still a factor.
Once people click through to your site, you need to have a call to action clearly visible and make it easy to act on right away. Here is an example of one of our clients.
As you can tell Tours Los Angeles shows places they go to, they show happy customers, and have very clear buttons so you can book a tour. We did do the site design, which we don’t generally offer as a service. We are expensive when it comes to highly customized site design, though we do have a few site designs that can be launched for an affordable rate. When it comes to helping improve your search engine ranking we are affordable compared to other SEO companies. We, of course aren’t solely SEO, as we focus on all factors of a website, especially internet security.
Let’s dive deeper into our site analysis of Tours Los Angeles. Once you have images on a site, you need it to still load quickly. The desired goal is under 3 seconds for a site to load. So, to get this desired speed you need to use a content delivery network. A content delivery network, also known as a CDN hosts your images, so customers who come to your site can get them loaded as quick as possible. When you are using WordPress and the popular jetpack plugin, their CDN option is free, quick, and does help make your site load quicker.
Okay, so all you need to do is make a good looking site, proper descriptions and titles?
No, it isn’t that easy but those are important steps. It’s great to have relevant backlinks from blogs in your field or news sites. We have plenty of links from news organizations, as the media covers our work sometimes.
Always having fresh content is very important, which means blog, blog, blog and of course vlog. Vlog is slang for making video content. Making video content is not as easy as just hitting record, you need to make high quality video content. High quality does not mean you have to use the best camera, no high quality simply means that it is done well and meets the expectations of the viewers. Like with everything you do, you want the message to be clear, you want your customers to understand you, what you do and what you don’t do.
Is this all there is? Of course there is more. While this doesn’t exactly fall under our affordable SEO and not everyone’s definition of SEO, everyone can agree it is important to build your companies online presence. You need to make sure your social media presence is reaching a large swath of people. Our founder is a social media influencer, which means he has thousands upon thousands of people following him, commenting and interested in what he does. We take that knowledge and build it for your company. Managing social media pages and building up a following takes a lot of work, so we can’t put that in our affordable SEO kit.
This is a quick breakdown of SEO, since we didn’t get into image optimization for search, among tons of other topics. This should give you a general idea of the importance of SEO.
