Google’s web core vitals is a big step in transparency from Google about a big update that will be released in six months. It is also telling everyone that if you don’t optimize for web core vitals, like every other big google search update your site may not be seen, which would impact your profits, but we’re here to tell you there is a way it can impact your profits to probably make you more money.
Web core vitals cares about how your page presents itself, in many ways. It wants to know how quickly the most important information loads known as LCP, which is supposed to be under 2.5 seconds. The second measurement called first input delay measures how quickly the site responds to you interacting with it, which is a very important metric to see how well the site is performing.
The third metric it is using will require lots of sites to have a complete website redesign as they aren’t user friendly. The third rule is called cumulative layout shift, to avoid the website shifting around while you attempt to use it. don’t shift things around while the user is trying to interact with it. The reason for this third metric is to reduce the amount of bad user experiences people encounter online.
Let’s face it most people won’t update to the web core vitals standard by 2021 and will drop off the first page, but if you update your site now to be web core vitals friendly then not only will you not drop off the first page, your ranking may go up when it is released in 2021 and it should help your sites ranking even before the new google algorithm release, since parts of it are already in use.
How do I update my WordPress site to be web core vitals friendly for free?
While we do offer site optimization services, we will walk you through updating the first metric LCP step by step. If you use WordPress, download a tool called smush, which will optimize your images, so your site will load faster. Once you’ve downloaded Smush and run the first smush, go to the directories option and go to wp-content and then choose the folder uploads and put a check mark next to it.
After you do that, hit resume after every 50th image has been optimized, since this is the free version of smush. Once it is done optimizing your uploads, delete the plugin. Any plugin that you don’t need right then and there is a waste of precious time loading your site and profit.
Now download the plugin webp converter for media and convert all of your images to webp. I suggest the 80 percent setting, since most people don’t notice a 20 percent loss in image detail, unless they’re really in to graphics. Your average customer shouldn’t notice a difference. Once you convert all your images in to webp, delete the plugin.
The only plugin you should keep installed and properly configured is Fast Velocity Minify, as some of the settings appear that they may go away if you delete it and it has only helped speed up our site, not slow it down.
Some may note that smush seems redundant if you’re going to use webp converter and it may very well be redundant, but I’d rather have the best optimized images and have possibly done some redundancy than have a site that loads slowly.
All of the above only helps with the first metric LCP and there are two other important metrics to satisfy, which are the first input delay and the cumulative layout shift which is trying to make web design friendlier for the users.